|
Post by juthi52943 on Dec 26, 2023 8:07:54 GMT
Electricity runs the software you use to run digital campaigns. The "cloud" in which you store your work is actually a server in a data center that uses electricity. If the creative requests a shoot, something powers that equipment and the transportation to get there. Once an ad is produced, its distribution to consumers through programmatic means brings energy-intensive adtech players into the picture. The energy powers the users' devices that receive the Job Function Email List ad impression. Martech consultancy fifty-five says a fictional digital advertising campaign including video, social, display and search ads can produce tonnes of carbon dioxide equivalent from sources such as creative production, l content display, programmatic display, bid calculation and data storage for audience targeting. According to the company, this amount is roughly the annual carbon footprint of Americans. Collaborative efforts to tackle media decarbonization The advertising ecosystem has begun to recognize the negative impacts of content creation. An August study by Good-Loop , which presents itself as a goal-oriented advertising platform, obtained the following results: % of US marketers believe the digital advertising industry needs to do more to help reduce carbon emissions.
|
|